Picking the name of your law firm might have been an easy process for you. Chances are that, while there are attorneys out there in the world who share a last name with you, they are unlikely to be in the same city or state as you. For the purposes of marketing yourself in the physical world, you can pick your company name and move on with all the other tasks that a small business has to attend to.
But, when it comes to marketing online, you’ll need to secure a different name: a domain name (oftentimes ending in .com). You can think of your domain name as the internet name for your firm. The only problem is this: because domain names are registered world wide, your chances for a name collision go up drastically. The best you can hope for is that, if you’re lucky, all the people who share a similar firm name are at least practicing in separate practice areas, but don’t count on it!
Picking a domain name is an activity you’re likely to do just once or twice over the lifetime of your firm. While it can be confusing, it pays to take a little time to look through your options and choose a good foundation for the rest of your online marketing. If you need help with this or anything else, please email us to talk. We’re always happy to help.
The following are some of our premium real estate domains: